Acciaitubi SpA was founded 50 years ago by the Berera family in Lecco, Northern Italy. Today, Marco Berera represents the third entrepreneurial generation, guiding Acciaitubi into the future but with the same strong values in mind: its own history, the sense of belonging to the territory, the knowledge of the product and manufacturing processes. Nowadays Acciaitubi exports 50% of the production, and is now targeting for 70%. That's the way Acciaitubi chose to celebrate its 50th anniversary: pursuing innovation. This goal guided the company in one of the latest initiatives. It's called Tekne, and first it's the name of a new type of high quality steel, produced by reducing emissions and fuel consumption. His most important users have created the Tekne community , a network that aims to finance research projects in energy saving, sustainable development and improvement of the production results. Acciaitubi joined the project, together with CNR, the Italian national research institution, donating 50 cents to research for every tonne of steel purchased. "Innovation, excellence, social and environmental commitment have always been among the values we profess," says Dr. Marco Berera. In June 2011, in fact, the company has earned the UNI EN ISO 14001:2004 , the top environmental certification. This document is an additional security for Acciaitubi's customers that the products they buy are made in full compliance with the environment protection rules. After a hard work of the staff, and after two years of consistent investments (only in 2011: 500,000 euros), Acciaitubi can say it is a truly zero impact company. Meet the company in Düsseldorf, at the 2012 edition of tube. Acciaitubi will be exhibiting at Hall 3 Stand D47.